Data-Driven Insights + Analysis
One Touch Intelligence (OTI) helps leading media companies compete more effectively by producing and delivering critical business knowledge. OTI combines original monitoring, reporting and analysis with organization and management of internal and third-party research assets, to enable quick access and distribution of vital competitive intelligence and market research.
GigTRAK+ is a one-stop repository for all things related to gigabit and now multi-gigabit Internet including fiber-to-the-home platforms, fixed wireless access, mobile 5G, and satellite Internet. We cover vital data and insights, key players, advertising, pricing, geographic coverage, online buy flow, and more for dozens of the larger ISPs and rising players such as fiber overbuilders and government-owned networks.
Our extensive, interactive mapping includes proprietary tracking of fiber overbuilds, edge outs, and other competitive broadband activity, as well as details about federal grants ranging from BEAD to RDOF – all down to the census block level. Our aggregation and curation of FCC mapping data, along with our own proprietary maps, creates a crisp, 360-degree view of the competitive landscape.
What are some of the most-valued areas?
- The Behind the Numbers section of provider snapshots provides details about expansion strategies, quarterly metrics, technology updates, and promotional offers.
- Pricing and Speed charts compare competitor positioning, promos, offers, and tiers.
- Insights offer a deeper look into hot-button topics pertaining to broadband and wireless.
- Dynamic, interactive Comparison Charts cover Internet subscribers by provider, 5G Mobile and FWA mapping, technology and equipment breakdowns, KPIs, beacon offers, and more!
StreamTRAK® is a gateway to streaming video intelligence, affording access to provider profiles that outline product features, original programming, content library inventories, bundling offers, ad load metrics, and content licensing activity vital for programming negotiations.
What are some of the most valued areas?
- Provider profile pages with product features and pricing, title-level content library information, and ad experience data
- Content analysis of new/returning original series and acquired content available from all of the leading Broadcast, Cable, Premiums, SVODs, AVOD, and FAST providers.
- Interactive dashboards to easily compare an array of measures: subscription metrics and estimates, bundle strategies and partnerships, sports rights availability, global footprint/pricing, FAST channel lineups, and ad load strategy data and much much more…
- Options to go deep to explore the ins and outs of a single provider or go wide to understand video trends across product, content, advertising, and technology.
