Deal expands availability of AccuWeather Network to NCTC member operators and new audiences across the U.S.
AccuWeather Global Weather Center October 4, 2021 — AccuWeather, the proven leader in weather forecast accuracy, announced a multi-year distribution agreement with the National Cable Television Cooperative (NCTC), meeting an increasing demand for weather and climate news and content on cable television and providing an affordable choice for member operators seeking diverse weather coverage, life-saving weather news, and forecasts for all locations.
NCTC member operators will now have access to another source for weather-related news, from the award-winning AccuWeather Network. This offering brings trusted Superior Accuracy™ to audiences 24/7 with continuous daily programming, dedicated to all things weather, including extreme and natural events, global forecasts, climate and weather-related news impacting our changing world and long-form and short-form documentaries, available only from the AccuWeather Network.
“We are thrilled the AccuWeather Network will now be available to more than 700 independent cable operators within the NCTC membership,” said AccuWeather Network General Manager, Sarah Katt. “This partnership with NCTC meets a growing demand for complete and comprehensive weather news and provides NCTC member operators with the opportunity to launch AccuWeather Network’s programming in new locations.”
In addition to straight weather news and forecasts, the AccuWeather Network continues to broaden content offerings with engaging programming such as AccuWeather Prime; a new, live two-hour show hosted by American Meteorological Society certified broadcast meteorologist Adam Del Rosso with stories that allow audiences to “see, hear and feel” the weather.”
“NCTC’s member operators are always looking for ways to better serve their customers and NCTC is pleased to offer another option for members to deliver valuable and potentially life-saving weather information to those customers,” said Judy Meyka, NCTC’s Executive Vice President of Programming.
The AccuWeather Network already reaches 34 million households with another 1.5 billion people globally accessing and depending on AccuWeather forecasts via digital devices, such as desktop and apps, as well as radio, television and newspapers and digital out of home.
AccuWeather, recognized and documented as the most accurate source of weather forecasts and warnings in the world, has saved tens of thousands of lives, prevented hundreds of thousands of injuries and tens of billions of dollars in property damage. With global headquarters in State College, PA and other offices around the world, AccuWeather serves more than 1.5 billion people daily to help them plan their lives and get more out of their day through digital media properties, such as AccuWeather.com and mobile, as well as radio, television, newspapers, and the 24/7 AccuWeather Network channel and AccuWeather NOW streaming service. AccuWeather serves more than half of Fortune 500 companies and thousands of businesses globally. Additionally, AccuWeather produces and distributes news, weather content, and video for more than 180,000 third-party websites. Among AccuWeather’s many innovative and award-winning features available free to the public are MinuteCast® forecasts with Minute by Minute® updates and Superior Accuracy ™, the patented AccuWeather RealFeel Temperature® current conditions, and AccuWeather RealImpact™ scale for Hurricanes. Dr. Joel N. Myers, Founder and Chief Executive Officer, established AccuWeather in 1962 and is considered the “father of modern commercial meteorology.” Dr. Myers, a leading creative thinker and visionary, has been named “the most accurate man in weather” by The New York Times and one of the top entrepreneurs in American history by Entrepreneur’s Encyclopedia of Entrepreneurs.
AccuWeather, RealFeel, MinuteCast, Minute by Minute, Minute by Minute Forecasts, and Up to the Minute are all registered trademarks of AccuWeather, Inc. AccuWeather RealFeel Temperature, RealFeel Shade, WinterCast, AccuWeatherIQ, AccuWeather RealImpact Scale, AccuWeather RI, AccuWeather MinuteCast, AccuWeather Network, and Superior Accuracy are all trademarks of AccuWeather, Inc. All other trademarks, product names and logos are the property of their respective owners.
The AccuWeather app for Android phone and tablet users is free at the Google Play store. The AccuWeather iOS app is free at the Apple store. Visit accuweather.com for additional information.
About the National Cable Television Cooperative
The National Cable Television Cooperative, Inc. (NCTC) is a Kansas-based, not-for-profit corporation that operates as a programming, broadband solutions and hardware purchasing organization for its member companies serving 34 million broadband customers and 40 million video customers throughout the U.S. and its territories. NCTC seeks to maximize current and future opportunities to ensure the profitability, competitive stature and long-term sustainability of its member companies. NCTC represents more than 700 independent cable and broadband operators across the U.S., in programming and technology acquisition. NCTC is actively engaged in helping network providers and suppliers evolve their business models to deploy new video/data solutions to match the changes in the media landscape.