As our members navigate the challenges of cord-cutting, NCTC Broadband TV offers an affordable single subscription package of linear networks delivered over the Internet as an over-the-top (OTT) service. This innovative video solution helps you: strengthen customer loyalty by offering affordable entertainment to broadband-only customers, attract new customers through bundling, and retain video customers with a cost-effective alternative. Our goal is to enhance the value of your broadband services while driving incremental revenue for your business.
Why NCTC’s Broadband TV?
Combat Competitive Threats
Generate Incremental Revenue Stream
Add Value to Your Broadband Service
Member-Branded, Member-Priced
NCTC Broadband TV is easy, affordable, and delivers high value. It addresses evolving consumer preferences, allowing your customers to watch high-quality linear traditional television channels and on-demand content anywhere with an Internet connection.
“We’re looking to the future of the cable TV customer. Five, ten years from now, they’re going to look different. And we felt like the NCTC Broadband TV model was something that we could get into now and learn about– use it with our current customers who are just looking to save money and want something different. And, then hopefully it’ll grow and expand and be there for those customers of the future as well. The question that we constantly get all the time is, why don’t you have a low-cost package? Well, now, when they ask our customer service reps that, they can give them this as an option and talk through all the different options that we provide.”
– Deanna Richter, Director of Marketing & Communications, NCTC Member Company LHTC Broadband
Who is NCTC Broadband TV For?
NCTC Broadband TV is a powerful addition to your portfolio, designed to create new revenue opportunities for your business. As you define your go-to-market strategy, identifying the right customer segments for this video package is crucial. A tailored marketing approach that thoughtfully positions this offering within your video portfolio is key.
Broadband-Only Customers
Broadband-Only Customers
Designed specifically for broadband-only customers, this package offers affordable, high-quality entertainment that fosters customer loyalty.
New Customer Acquisition
New Customer Acquisition
NCTC Broadband TV enables you to create an attractive broadband and entertainment bundle at a competitive price.
Save Offer or Win Back
Save Offer or Win Back
Due to pricing concerns, some customers wish to disconnect from traditional cable/IPTV, making the NCTC Broadband TV package a valuable retention tool.
