NCTC negotiates master licensing agreements with content providers for more than 200 networks on behalf of our 750+ independent pay-TV and broadband provider members. We utilize our cumulative member buying power for the purposes of negotiating better terms with content providers than members may be able to achieve on their own. Through the aggregation of subscribers, NCTC creates efficiencies that benefit both our members and the content providers, leading to more competitive and cost-effective agreements.

Member Benefits

NCTC manages all aspects of content provider relationships for members. On behalf of our members, NCTC negotiates with large media companies as well as independent networks, broadcast station owners (RTC) and new and emerging content providers such as OTT services.

  • Master Agreements
    Our team negotiates and maintains content agreements for our members.
  • Consolidated Billing
    We manage all aspects of content provider billing for members, providing a consolidated breakdown of fees for each member.
  • Marketing Support
    We work with content providers to secure marketing dollars or promotional support opportunities.
  • Forecasting and Guidance Resources
    We provide guidance and forecasting tools to help members manage costs.
  • Education
    Members are provided guidance and overview of new agreements through the use of webinars, notices and direct one-on-one communication.
  • Operational Support
    Our dedicated team of account managers keeps members current on administrative changes, technical requirements and contractual obligations.

OTT and sVOD

NCTC negotiates agreements with Over-the-top (OTT) content providers to give our members economical access to the streaming content their customers demand. By participating in our OTT agreements, independent operators gain access to a compelling portfolio of entertainment options to attract and retain cord-cutters and cord-nevers.

Our Partners:
NCTC currently has agreements with HBO Max, Cheddar, CuriosityStream, Hulu and Philo.

Member Benefits:

  • Contracts: Our team negotiates and maintains OTT agreements for our members. During negotiations, we represent our members’ positions and best interests.
  • Education: We provide you with the education opportunities to help you make the best video choices for your customers.

Virtual Multichannel Video Programming Distributors (vMVPD)

Virtual Multichannel Video Programming Distributors (vMVPD) deliver linear and on-demand video content over the internet, giving our members affordable content options to pass along to consumers, who won’t have to purchase individual OTT subscriptions directly from each content provider.

Our Partners:
NCTC virtual MVPDs partnerships include FuboTV, Philo, and PlutoTV.

Member Benefits:

  • Contracts: Our team negotiates vMVPD agreements with an eye on our members' best interests.
  • Education: We provide you with education opportunities so you can choose.