What is the #1 measurable and tangible objective you’re looking to accomplish with this campaign? Think of yourself as the patient and define your symptoms!
Phone Calls? Online Purchase?
Who are you trying to speak to? What makes your targeted audience unique?
Job title? Credit score?
Brand Loyalty? Demographic info?
OBJECTIVE and AUDIENCE will dictate method and platform of campaign delivery.
We use a combination of location sequenced physical behavior (past,present and likely future) and 1st, 2nd, & 3rd party data to build our audiences. This allows us to connect to all devices associated with our audience and deliver highly targeted ads to a very unique and granular audience.
Once we know OBJECTIVE and AUDIENCE, we deliver very specific messaging that reflects our #1 OBJECTIVE to our AUDIENCE across whatever device or platform is likely to get the highest level of engagement.
We deliver ONLY to a predetermined, targeted audience, across whichever platforms they engage with. This means, we’ve taken the guesswork out of it! We focus on business outcomes and conversions instead of vanity metrics.
Whether online (i.e. “likes”, phone calls or ecommerce purchases) or offline (i.e. actual in-store visits), we track all conversions and use that data to optimize the campaign for MORE!
Members who wish to use TractAds must do the following: